P..t (12-2011) | PDF | 112 pages | ISBN: 184951674X | 2.7Mb
The book’s accompanying Interactive learning environment on siteprebuilder.com gives you an online place to enhance and extend your practical experience through exercises, consolidate your learning and theoretical knowledge with marked quizzes, interaction with your WordPress marketing community, and fun and exciting extras such as challenges and competitions. This book is for people already using WordPress, who want more visitors, better visitors, and to convert more of them into paying customers. No prior marketing experience is required, although a basic understanding of either hosted or self-hosted WordPress blogs is assumed.
برچسب ها: Marketing، Wordpress،
نوع مطلب :تجارت ،
Launch effective real-time communications to win in today’s always-on world
Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. “Real time” means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it’s when businesses see an opportunity and are the first to act on it. In this eye-opening follow-up to The New Rules of Marketing and PR, aBusinessWeek bestseller, David Meerman Scott reveals the proven, practical steps to take yourbusiness into the real-time era.
برچسب ها: Marketing، PR، Real-Time،
Innovation Through Understandingsm
The toughest part of innovation? Accurately predicting what customers want, need, and will pay for. Even if you ask them, they often can’t explain what they want. Now, there’s a breakthrough solution: Innovation Games. Drawing on his software product strategy and product management consulting experience, Luke Hohmann has created twelve games that help you uncover your customers’ true, hidden needs and desires.
You’ll learn what each game will accomplish, why it works, andhow to play it with customers. Then, Hohmann shows how tointegrate the results into your product development processes, helping you focus your efforts, reduce your costs, accelerate time to market, and deliver the right solutions, right from the start.
برچسب ها: Business، Marketing،
The Art of Enterprise Information Architecture: A Systems-Based Approach for Unlocking Business Insight
Tomorrow’s winning “Intelligent Enterprises” will bring together far more diverse sources of data, analyze it in more powerful ways, and deliver immediate insight to decision-makers throughout the organization. Today, however, most companies fail to apply the information they already have, while struggling with the complexity and costs of their existing information environments.
In this book, a team of IBM’s leading information management experts guide you on a journey that will take you from where you are today toward becoming an “Intelligent Enterprise.”
Drawing on their extensive experience working with enterprise clients, the authors present a new, information-centric approach to architecture and powerful new models that will benefit any organization. Using these strategies and models, companies can systematically unlock the business value of information by delivering actionable, real-time information in context to enable better decision-making throughout the enterprise–from the “shop floor” to the “top floor.”
برچسب ها: academy، advanced، Architecture، Business، Cloud، Data، Experience، guide، IBM، Management، Marketing، master، new، Performance، Security، Service، Software، Unlock، Unlocking، web،
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