20 Lessons to Open and Close Sales Now

نوشته شده در تاریخ : جمعه 11 فروردین 1391   08:04 ب.ظ

نوع مطلب :تجارت ،

 The Sales Success Handbook : 20 Lessons to Open and Close Sales Now

Linda Richardson – The Sales Success Handbook : 20 Lessons to Open and Close Sales Now
Publisher: McGrаw-Нill | 2003-02-14 | ISBN: 0071416366 | PDF | 64 pages | 4.28 MBStop Telling, Start Selling
The classic “features and benefits” sales approach is dead. To sell today, you must add value, provide perspective, and show customers how your product will quickly and consistently solve their specific needs.
First, of course, you must listen to your customers–to discover exactly what their specific needs are.
Stop Telling, Start Selling outlines a battle-tested, six-step program for hearing and understanding exactly what your customers have to say and selling solutions instead of just selling products. Legendary sales trainer and author Linda Richardson presents 22 powerful lessons you can use to:
Learn from your customers
Develop a questioning strategy
Drill down to needs
Listen to question meaning
Use objections to win business
Position solutions
Avoid closing tactics
Leverage your resources
Build your dialogues
Selling has never been more difficult than it is today. Internet-savvy customers already know what your product is; they want to know what it can do for them. Stop Telling, Start Selling will show you how to sell to today’s customers, not by what you tell them but by how well you listen to what they have to say–and persuasively position the value you bring to meet their business and personal needs.

نوشته شده توسط:محمد زحمتکش کناری

برچسب ها: Handbook، Open and Close Sales،
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